Review of The Printing Revolution in Early Modern Europe

The Printing Revolution in Early Modern Europe

The Printing Revolution in Early Modern Europe by Elizabeth L. Eisenstein

My rating: 5 of 5 stars


Harry Truman once said “The only thing new in this world is the history you don’t know.” He was guided throughout his political career by the lessons of history, a subject in which he was very well read. And studying history shows us how much our current issues can be better understood by their antecedents. As Mark Twain said, “History doesn’t repeat itself, but sometimes it rhymes.” Why does any of this matter? Well, right now we are going through a revolution in media known as the Internet. This is a topic about which many learned books will be written, and some of them will even get parts of the story right. But I think we can get some idea of what is happening by looking at the last real revolution in media, which was the invention of the printing press. I’m not alone in thinking this, of course. Jeff Jarvis recently published a monograph (available as a Kindle single) called Gutenberg the Geek that I think got some parts of story right. But I wanted to dive a little more deeply, which is why I read this book.

Professor Eisenstein has made a life study of this topic, and this book presents much of that research. As a word of warning, it is written as a scholarly work, so expect to work at it a little if you decide to pick it up. But it is definitely rewarding. I read it to get a sense of what might happen in our future, so I am going to focus on that as an exercise in “lessons learned”.

The first thing I noticed is that “crowd sourcing” (e.g. Wikipedia) is not something brand new. The early printer/publishers were eager to solicit corrections and suggestions from the readers. The very first printed works were based on hand-copied manuscripts, and the process of hand-copying lead to inevitable corruption as every mistake made by a particular copier survived into all subsequent copies based on that manuscript, and of course even more mistakes got added by each subsequent copier. By the time of the printing press, in the 15th century, no two copies of any work were the same. But by printing mass quantities and distributing them widely, these variants could be compared, scholars could focus on the discrepancies, and mistakes could be fixed. And with printing allowing for mass duplication of identical copies, the process of textual drift got stopped in its tracks. The idea that with many eyeballs all bugs are shallow really begins in the 15th and 16th century with mass printing.

Another development from printing that we are still dealing with is the invention of “Intellectual Property”. In the days of hand copying this concept did not exist. Most of the works people cared about were from antiquity anyway, and copying them to preserve them was a sacred trust. But with the development of a mass market for books, more new works were being created, and financial compensation became an issue. By 1500 this was already underway, and what been a commons was subject to an “enclosure” movement. One of the ironies is that a pioneer printer who was part of this process, Louis Elsevier, gave his name to a modern publishing company that is now being attacked by scientists for locking up what they believe should be a common. (Note, the modern company is not the legal continuation of the house of Elsevier. But they took the name of their countryman in recognition of his fame in printing history).

The religious wars are intimately linked to the rise of printing. On the one hand, it is difficult to see the Protestant Reformation succeeding if printing had not been available, since previous “heretics” had been rather easily suppressed by the institutional power of the Catholic Church. But with the ability to spread their tracts all over Europe in mere weeks this revolution could not be stopped. But it is equally clear that the Reformation had much to do with the success of the Printing revolution. Protestant Princes sheltered and supported the printers who published many notable scientific works. Interestingly, they did so not because of any commitment to free speech or freedom of thought, but primarily to antagonize the Catholic Church. In fact, the well known Index Liborum Prohibitorum (i.e. Index of Prohibited Books) compiled by the Catholic Church became the favorite source for printers in Protestant countries who were looking for works to print. Indeed, by specifying exactly which lines on which pages it found objectionable, the Catholic Church provided an invaluable guide to the printers as to exactly which passages to highlight and mass duplicate! I find it interesting that at the present time the situation has nearly reversed, with the fundamentalist Protestants opposing science and the Catholic Church mostly accepting science. But the lesson I draw form this history is two-fold: First, as during the Reformation, you cannot stop ideas from spreading. With the Internet, instead of traveling in weeks, an idea can travel at the speed of light. And the more you try to prohibit something, the more attractive it becomes.

The final idea I want to highlight is the this revolution did not take place primarily in the large nations, but in the small principalities. It was the smaller areas that lead the way, and I think you can see why when you consider how revolutionary printing was. Large nations by their nature resist revolutions because they have nothing to gain from them and much to lose. The printing revolution succeeded in large part because no one was in a position to stop it. And that is significant when you look at the desperate attempts of nations (and even the U.N.) to take control of the Internet. Whether they can do it at this point is a question for another day, but I think it is clear that they should be resisted as much as possible.



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Review of Wikinomics

Wikinomics: How Mass Collaboration Changes EverythingWikinomics: How Mass Collaboration Changes Everything by Don Tapscott
My rating: 4 of 5 stars

This book is interesting, though in some ways it shows its age. For instance, you need to overlook the references to Myspace as the examplar of what social networking is. Facebook gets a small mention along the way, as well. And of course when the book was written that was the relative importance of these two services. But don’t let that distract you from what Tapscott does here. He systematically explores the effect of collaboration on how we will be doing business in the future. Some of this may seem obvious now, since we have lived through a few years since the book was written, but I think any reader will find some topics that make you go “Hmmm…”

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Review of The Rest Is Noise

The Rest is Noise: Listening to the Twentieth CenturyThe Rest is Noise: Listening to the Twentieth Century by Alex Ross
My rating: 5 of 5 stars

Art is always in dialog with the time of its creation, so this book is looking at 20th century music. But in saying that, you have to understand that it is so-called “classical” music that the author is looking at. That may be a bad term to use, since there is a technical meaning of classical that refers to a specific music of a time (Mozart and Haydn are classical, Mahler definitely is not), so some people use the term “serious” music instead, but I happen to think that the music of John Coltrane is every bit as serious as anything by Stravinsky. But if you decide to pick up this book, it does help to know what the subject matter will be. If you are expecting more than a passing glance at 20th century music like rock’n’roll, you will be very disappointed. Nonetheless, all kinds of music are in dialog with their times, so you can draw relationships if you look closely. For example, the book mentions that Stockhausen was an influence on The Beatles, and appears on the cover of Sgt. Pepper’s as a result.

20th Century music is profoundly influenced by 2 World Wars, the atomic bomb, genocide, Fascism, and Communism. One major result is the move away from tonality, which has proceeded to the point that by the 1980s it had become almost impossible to secure any academic position if you were not a 12-tone composer. But this also meant a move away from popular acceptance, since 12-tone compositions are almost by definition impossible to listen to for the average listener. But if you are curious about why composers did what they did, what their aim was, and how they lived in this dialog with their time, this is an excellent book.

BTW, I listened to this book as an audiobook purchased from eMusic.com. They offer audiobooks in straight MP3 format without any DRM, which is why I like them.

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Review of Gutenberg the Geek

Gutenberg the GeekGutenberg the Geek by Jeff Jarvis
My rating: 5 of 5 stars

This short book (more of an essay, really) was sold as an Amazon single. I got it because I have been thinking about the premise that seeing how printing changed the world in the 15th century can help us understand how the Internet is changing our world in the 21st century. Jarvis gets into this by postulating that Gutenberg can be understood as an early version of a Silicon Valley Start-Up. This is an interesting take since I never thought of it in exactly those terms before.

My own thinking has been along the lines of how we communicate is changing. Before printing, communication was essentially limited to one person talking to one other person (or maybe a small group of other people.) After printing we get one person talking to a mass market. As literacy and technology changed the size of that mass market increased, but not the character of the communication model. Radio, television, and movies were simply refinements of this model, but not essentially different. The Internet changed this, and many of the fights we see about copyrights, net neutrality, and even things as mundane as asymmetric bandwidth are just examples of the “broadcast” industries (i.e. print, radio, television, movies) trying to keep their model of the world going and stop the new model of many-to-many communication from coming into being. I think they will fail, but they can do a lot of damage along the way.

Jarvis mention Elizabeth Eisenstein as a resource, and rightly so, but he does not seem to have used her book “The Printing Revolution in Early Modern Europe”. It is still on my “To be read” list, but I am told it is an important work on this topic.

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A Review of Star Wars on Trial

Star Wars on Trial: Science Fiction And Fantasy Writers Debate the Most Popular Science Fiction Films of All TimeStar Wars on Trial: Science Fiction And Fantasy Writers Debate the Most Popular Science Fiction Films of All Time by Matthew Stover
My rating: 3 of 5 stars

This is not a book for everyone, but it is interesting for the right person. My initial impulse to read it was because of the involvement of David Brin, whom I follow on Google+ and consider a very intelligent observer of society. And the book grew out of an article he wrote some years ago for Slate Magazine that compared Star Wars to Star Trek, and found Start Trek to be the better series for reasons that might not immediately come to mind to a casual observer.

The lens that Brin chose to shine on these was one of what they say about people and society. Star Wars comes from a long tradition of mythic fantasy, as should be well known. George Lucas was pretty open about being influenced by Joseph Campbell in writing these Star Wars stories, and the influence clearly shows. And these kinds of mythic fantasy stories are about heroes, and generally they are special people. Anakin Skywalker is named, among other things, the “Chosen one”, and is revealed to be different in various ways, from birth, from others. (See midichlorians). And in these kinds of stories people who are born special are always the focus. The rest of us are just a backdrop to their story.

Star Trek, by contrast, is about ordinary people. It is just their circumstances that are extraordinary. While none of us could ever by Luke Skywalker or Obi-Wan Kenobi, we could all imagine ourselves joining Starfleet and rising to captain a Starship. The people here are just like us, and we can identify with them.

The reason this kind of thing matters is when you consider that our attitude towards these stories may also say something about our attitude to our own society. And that is where Brin likes to go with this analysis. If you look to special people to solve problems, you are more likely to look for a savior of some kind to come along and solve all of our current problems. And that is antithetical to how a democracy functions. A democratic society should be one where each of us rolls up our sleeves and makes solutions to problems. A subtext to this is the tendency to employ Social Darwinism to exalt those who have had success as naturally better than those who have been less successful. As a scientific view of society it is pretty much useless, but it is being pushed energetically right now by forces that are trying to drag us back to Feudal-type of society where your place in the world is largely settled by birth. I think this is a tendency that should be energetically resisted, as does David Brin.

One last connection that occurred to me is that I support Free Software, which is software made by people and offered for free use. And wherever possible I resist using proprietary software offered by companies that only “license” the use and reserve the right to take away that license any time they feel like it. I think that is an example of preference for democracy in action.

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Review of The Clockwork Universe

The Clockwork Universe: Isaac Newton, the Royal Society, and the Birth of the Modern WorldThe Clockwork Universe: Isaac Newton, the Royal Society, and the Birth of the Modern World by Edward Dolnick
My rating: 4 of 5 stars

This was a slightly tricky book to rate. I gave it four stars out of five on the merit of the book itself, though I would recommend it mostly to people who are interested in the history of science but not heavily read in that area already. This book is not one that sets a standard for scholarship, but is a well-written introduction to a worthy topic.

Isaac Newton is the primary focus of this book, though his rival Leibniz also comes in for some discussion. And Newton is valuable because he represents a transition to the modern world. Because of his invention of calculus and his laws of motion, he is regarded as one of the first modern scientists, and deservedly so. But he was equally one of the lats great medieval thinkers, drenched in religiosity, and a devoted investigator in alchemy. So he was born into a medieval world, where the great fire of London and the Plague were seen as God’s judgement on a sinful people. But when he died it was a modern world, and he did a lot to make it so. so the sub-title is really quite accurate.

One of the things that should get you thinking as you read between the lines, particularly in the first part of the book, is how people reacted to the Plague. With no understanding of disease, and an assumption that such things were the just visitations of a wrathful God, they had no alternative but to die in huge numbers. Now we have science and medicine that can protest us, but those very accomplishments that define the modern world are under attack right now by religious fundamentalists who would drag us back to those days. We need to be constantly vigilant to stop them.

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Review of Without Hesitation

Without HesitationWithout Hesitation by Hugh Shelton
My rating: 4 of 5 stars

This was a departure for me. I got interested while listening to talk by Ruth Suehle at Ohio LinuxFest in 2011. Gen. Shelton had become Chairman of the Red Hat board (Ruth works for Red Hat), and so she took a look. She said it was not the sort of thing she would normally read, but that it surprised her. I decided that was enough of a recommendation, pulled out my phone, and bought it from Google Books as an eBook.

I must confess this was my first military autobiography. I had read Steven Ambrose’s biography of Eisenhower, which I greatly enjoyed) but this was different because it was so contemporary. Gen. Shelton served as Chairman of the Joint Chiefs of Staff first under Pres. Clinton, and then for about a year under Pres. Bush. He has great praise for Clinton and his Sec. of Defense William Cohen, but pretty much despises Sec. of Defense Rumsfeld.

But I would not recommend the book to get his views of politicians, since his opinions are not all that different from a lot of other people. What really made this book a great read for me was getting to know the man and his values, as well as the values of so many others in the U.S. military. As long as we can attract people of the caliber of Gen. Shelton we will be in good shape.

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Review of The Innovator’s Dilemma

The Innovator's Dilemma: When New Technologies Cause Great Firms to FailThe Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Harvard Business School Press
My rating: 5 of 5 stars

This is deservedly a classic work in the business and technology area because it highlights an interesting problem: When disruptive innovation occurs, the best management practices are likely to cause your company to fail. Christensen uses several industries, such as hard disk drive manufacturing and excavation equipment to make his point.

He first distinguishes between two types of innovation, sustaining and disruptive. In short, sustaining innovation is making incremental improvements in the existing technology, such as adding more capacity to existing disk drives. And in those cases firms can do well using standard management practices, by evaluating the cost of innovation versus the return on the investment, and choosing any innovation where the metrics are favorable.

In contrast, a disruptive innovation frequently looks like a development no one needs, and possibly even a step backwards. But it can lay the groundwork for overturning the established dominant firms and remaking the industry. And the dilemma is that in the vast majority of cases, the existing dominant companies will be incapable of even following, let alone leading, in the new technology.

One reason I was eager to read this book is the Eric S. Raymond has been making the argument that Apple is vulnerable to disruption from below in the mobile market, and that interests me. I don’t know that I am entirely ready to buy Eric’s argument yet, though I will note that his forecasts have so far been pretty accurate.

One last note: I read this on my phone using the Kindle app. I do not recommend this to anyone else. The book uses a number of graphs and charts that are rendered unreadable on a small screen. I suspect this sort of thing will get better, but for now I would get the paper book or use a larger screen

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eBooks and the Web: A Comparison

I recently finished reading Clayton Christensen’s classic work The Innovator’s Dilemma: When New Technologies Cause Great Firms To Fail, which I read on my Android phone using the Amazon Kindle app. I will probably post a review separately, but this post is about a problem I had with the book.

I do a lot of reading on my phone, because I always have it with me. That makes it incredibly convenient to pull out the phone when waiting somewhere, and these days, we all find ourselves waiting frequently. And in general I find it quite reasonable to read on a phone. My Galaxy Nexus has a large screen and I can change the font size if necessary. In the last year or so I have probably read 15 books on my phone, and all of it using those moments otherwise wasted. So I am a great supporter of eBooks and mobile reading.

The problem in this case was that Christensen’s book comes with a number of graphs, and they are kind of important. And on my phone they are tiny and unreadable. When I first encountered one, I did what I think many of you would have done. I tried the two-finger stretch to make it bigger. And got nowhere. Apparently the publisher did not think it was worth the trouble to make the graphs re-sizable. Perhaps they were right economically, since the book is one that was published in 1997 and no doubt the level of sales is not as high as the newest best seller (though it looks to me like a consistent seller on Amazon). Would a new book get better treatment from the publisher? I don’t know. I think they may still be living in world where physical print is everything and eBooks are these strange and dangerous innovations that might just kill them all.

But it struck me that what I was seeing was a repeat of something I had seen before, and had to do with the Web. When the Web was first being developed, the pages were spartan and purely text with links. Images were rare, and page layout was a disaster. The pioneers were putting some information online, but initially it was nothing much to look at. And you definitely did notsee URLs on every billboard, TV show, and magazine. Nobody really knew what a dot.com was.

Then you hit the first turning point, when major companies decided that they needed to be on this new, strange medium. And what they tended to do was take whatever print materials they had and put them on a page. The worst were the ones that just took a PDF of their print brochure and threw that up, but even the better ones were not much better. They may have laid out an actual page with text and images, probably using invisible tables (because that is how we did page layout in those days), but it was still a purely static page. And it was all developed with the mindset of one-way communication.

Web 2.0, a term coined by Tim O’Reilly in 2004, was the beginning of a recognition that the first attempts at Web sites were significantly failing to deliver on the potential of the Web. I think the change represented by Web 2.0 is of two kinds, technological and social, and that it required both to happen at the same time. The technological change was the development of two-way interactions, so that the web site could change in response to the user. And the social change was to see the need for two-way communication in the first place. A milestone in the social change I am talking about was the publication of The Cluetrain Manifesto” by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. They made the point that markets are conversations, and that companies that only regarded customers as a mass to be sold to would fail in the marketplace of the networked world. This book is still prophetic, and arguably the SOPA, PIPA, and ACTA controversies arose because neither the content industries nor the policy makers ever understood what this means.

So what does all of this have to do with eBooks, you ask? I think eBooks are tracing a somewhat similar trajectory. Step one is to take the print material, and just run a conversion program to turn it into an eBook. I suspect that is what happened with the Christensen book. That is equivalent to the “shovel-ware” in the early days of the Web. Thankfully, most material has avoided the PDF format, but it is still static text. And that means they have ignored the technical potential of the medium, as well as the social imperative of having a conversation. Will eBooks take the equivalent step to Web 2.0? Almost certainly they will, but it may require a substantial replacement of personnel at the publishing houses. As scientists have noted, no new theory can succeed until all the old faculty are dead.

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Economics and Abundance

When you are looking at the issues around publishers, media companies, copyright, and DRM, you are looking at economics. As a former economics professor that is something I like to think about, and I believe there are some interesting implications to the changing economics of these industries.

When I began my graduate studies at the University of Michigan, I remember one of my professors emphasizing that the only problems economists were concerned with were problems of scarcity. While there were situations where scarcity was not a factor, they were not situations where economists had anything to say. When you study how economists do what they do, you realize that it is because economics is about the calculus of choices. Scarcity forces people to choose.

One of the main concepts in economics is competition. This is one of those things that comes right from old Adam Smith, but is frequently misunderstood. That is because a certain type of conservative reads it as a justification for the notion that companies left to their own devices will somehow always do the right thing through the magic of the invisible hand. This is a vile calumny on Adam, who was much smarter than that. But 99% of the people who use Adam as a justification for their nonsense have never actually read what he wrote. And what he wrote is still relevant to the problems we see in the media content industries.

To start with, all of the wonderful benefits that are supposed to come from competition and the invisible hand require that a market exhibit what is called perfect competition. In short, this means that there are many buyers and sellers, with identical products, no barriers to entry or exit, and in general a complete lack of market power on everyone’s part. This will produce results that can be summed up as producing the maximum amount of product at the lowest possible price. It also implies minimal profits for the firms in that market. Not surprisingly, this is an outcome that all firms are completely against.

That is true for all firms, regardless of industry, so when you hear the leader of a major company talk about the benefits of competition, you should understand that all they mean by that is to get rid of any government oversight and get on with acquiring market power and large profits. In the case of the various media companies, they made their profits through control of supply and distribution. If you were a writer, for instance, you needed to could not easily produce and sell your work on your own. If you wanted to make a living from your writing, you needed to get a contract with a publisher. And only the publishers could get books into the stores. If you were a musician, you needed to get on a label, and only if you were on a label could you get radio play and get into the stores. The companies were the gatekeepers, and they used this power to make a lot of money. And that is the problem now.

You see, the Internet came along, and the companies are all finding that they are not necessary any longer. They are framing the issue as one of piracy, and that they are being victimized by theft, but this is largely a smokescreen. These industries are dying, of that there is no doubt, but it is not because of piracy. It is because the Internet has removed the need for gatekeepers. Now if you are a writer, you can post (and sell) your work on a Web site. And you can put your work on Amazon. The key is that you don’t need to actually print a physical book any longer. It is all bits, and bits cost nothing to produce. The writer needs to develop a relationship with her fans, but the Internet gives you a simple way to do that as well. In music something similar is happening. A musician can record their work with inexpensive, or even free software, distribute their MP3s from a web site, put a home-made video on YouTube, and they can make a living without ever going near a record company.

When books and music are bits, there is no longer any scarcity unless you can impose an artificial scarcity, and that is what DRM and the copyright wars are really about. While there is no question that piracy occurs, repeated studies have shown that it is not harming sales. What it does do is get your product out in front of people. And that is the key to understanding where we are now.

If economics is about scarcity, what is scarce now? It isn’t the bits, obviously. Those are infinite in supply. And it isn’t the supply of product. Writers are writing, and musicians are recording, in greater numbers than ever before. The scarce factor now is people’s attention. Precisely because there is so much material available now, getting through to the public is biggest problem artists face. As the writer Cory Doctorow has said, the biggest enemy of the artist is not piracy, it is obscurity. The artists that are already famous don’t have that problem, of course. Steven King does not need publicity to sell books, and the Rolling Stones don’t need help selling albums. But for them the new people coming along are competition , and they don’t have any incentive to help their competitors. The new people though, who are trying to break through, are doing everything possible to get their stuff in front of an audience. One the best stories about that concerns Paulo Coelho. His publisher was complaining about pirated copies of his books, and Paulo agreed it was a terrible shame. Turns out Paulo was the one putting out the copies. He knew that the more people who were exposed to his work, the more he would sell. And this story is multiplied many times over with other musicians and writers. So what we see today is that writers and musicians are frequently at war with the companies that supposedly represent their interests.

The thing is that companies that based their whole business model on controlling scarcity to their profit are completely at sea when it comes to abundance, and it will sink them. Anyone who is trying to make money as a gatekeeper is going to be wiped out by this abundance. We don’t need them. And while some of the first victims are media companies, it is going to affect other companies as well. I read an interesting story the other day about a talk by Simon Hampton of Google who made the point that neither companies nor governments have woken up to this. So the initial response by governments is to try and hold back the emerging regime of abundance in order to help the dying industries. But change is coming. Peter Diamandis’s new book Abundance: The Future is Better Than You Think will explore this in a number of different industries. What we don’t know is what the economics of this will be since we have no very good ideas about that.

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